It’s always refreshing to explore a website that has a unique brand statement and also showcases creative Indian design concepts in an aesthetically pleasing manner. Add the dimension of e-commerce and you have all the ingredients for commercial success. There is little doubt that India Circus is tailored for success. The reasons why that is a given are many.
To start with, the brand has Krsna Mehta heading the design team. Krsna is a well-known name in the world of design and has worked with some of the leading names in the home living industry in India. Combined with Devaki Khimji’s business acumen and Hadi Curtay’s technological expertise this venture is all set to capture the imagination of the Indian consumer.
Highlighting the ‘desi’ focus in every element of design India Circus brings the consumer world-class products that are inspired by traditional craft and heritage. Krsna Mehta’s vibrant effervescent design style finds expression in a wide range of products spanning various categories from home décor and furniture to fashion and accessories. Innovation and modern sensibilities are integrated with traditional patterns and crafts contextualised in a contemporary context, while popular symbolisms that reflect today’s India in its many hues and shades are given a unique representation.
The three collections bring you colour, pattern, craft, tradition, function and form, while maintaining focus on all things Indian. Neo Nawab is a collection that brings you nuances of Mughal heritage designed in a contemporary mould. The Jalebi collection derives influence and inspiration from modern symbolism that are uniquely ‘desi’ while retaining the fun quotient. The Kuheli collection, on the other hand, delves deep into traditional craft and textiles and gives it a new lease of life in a modern avatar. Vivid expression has no better source of inspiration than nature and that is where the Tamara collection traces its path, exploring flora and foliage in its undulating splendour.
While the brand is exceptional from a design perspective, it is also a trailblazer in terms of harnessing the tools of technology and online resources to create a platform for the brand that is geared for the 21st century. From a fully functional e-commerce website to social media, blogging and collaborating with other portals to widen the reach—India Circus is doing it all just right. The best part is that niche design is no longer restricted to high-end; luxury is affordable. It is also not the mass-produced, seen-it-everywhere type of product—here you have the best in Indian design at your fingertips. Right there, sitting in the comfort of your home you can choose and order these fabulous products and have it delivered to your doorstep. No shipping charges !! It doesn’t get much better than this.
Category: Online Shopping India
Sites That Link to this Post
- India Circus featured in www.prismma.in in December’12 | IndiaCircus Blog | 31 December 2012