WELCOME TO THE SEP/OCT 2011 ISSUE OF PRISMMA MAGAZINE
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In our endeavour to create content that is engaging and inspiring, we bring you twenty in-depth features in this issue. This desi-global issue takes you to various parts of India, and the world, showcasing individuality and creativity.
In this issue, many of the features focus on upcoming designers in India. Bold in their experiments with ideas and design. The stories reveal a shift in mainstream urban India. People are increasingly open to ideas, willing to explore new dimensions and the global Indian is far more aware of international design trends. Quality consciousness has gone up several levels, and the fields of architecture and interior design are enjoying unprecedented growth spurred by booming real estate development in the country.
While contemporary design is being accepted with less reservation, we continue to preserve elements of our culture and tradition that have stood the test of time. For instance, while architecture is moving towards the open plan, the central courtyard as a connecting feature continues as an integral aspect of design in many homes. Similarly, if our love affair with colour is gradually being tempered with beige and grey, our sensibilities continue to favour patterns and texture, as well as design which is intrinsically ‘desi’.
International design is already here. Not just conceptually, but also on a retail and business level. There is a greater willingness to ‘invest’ in design even in terms of a thought process. This has led to a broader perspective that embraces design sans frontieres.
Spanning four continents, we share with you the journey of individuals who explore a path that is uniquely their own, not only in terms of creating elegant design solutions, but also in striving to maintain a level of excellence in their work that serves as an inspiration to us all. Enabling us to experience design perspectives of industry professionals in various parts of the world.
The travel segment takes you from tiger-trails in Madhya Pradesh to the breathtaking islands of Andamans, while the mandap feature explores weddings captured by a Toronto based photographer.
The chef’s corner has some interesting monsoon cocktails, creative Indian fusion recipes and fabulous tandoori desserts. If you need to step out and get some air after those heady culinary delights, the garden gnome walks you through the world of tropical flowers.
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